Privacy Policy

Last updated: 2025-08-25

Who we are

In the Darkness is developed by Adrian Barbu (Romania). Contact: iamfraetor@gmail.com.

What data we collect

• Analytics events (Firebase Analytics): basic usage and performance events (e.g., session starts, screen views, app version).
• Identifiers used by our providers:
  • App Instance ID (Firebase Analytics) for measuring usage.
  • Android Advertising ID (AAID) for ads measurement/personalization via AdMob. This ID is resettable/deletable by the user.

We do not collect contacts, photos, precise location, SMS, call logs, or similar sensitive personal data.

How we use the data

• Analytics: understand how the game is used and improve stability and features.
• Advertising (AdMob): show non-personalized or personalized ads depending on your settings/consent.

Data sharing

We share data only with service providers that help us run the game:

• Google Firebase (analytics): see the Firebase Privacy & Security pages.
• Google AdMob (ads): see Google Ads & Cookies.

We do not sell your personal data.

Legal basis (EEA/UK)

Analytics: legitimate interests (running and improving the game). Ads/analytics that require consent: your consent where applicable.

Retention

Analytics data is retained according to our Google Analytics 4 property setting (typically 2 months or 14 months). When data reaches the end of the retention period, it is deleted automatically. We may also honor deletion requests sooner where feasible.

When we delete a Firebase installation/app-instance ID to fulfill a request, Firebase removes associated data from live and backup systems within up to 180 days.

Your choices & rights

• Reset or delete your Android Advertising ID: on your device go to Settings → Privacy (or Google) → Ads and choose Reset advertising ID or Delete advertising ID. This affects ad personalization/measurement.
• Data requests: you can request access or deletion by emailing iamfraetor@gmail.com. To help us locate your records, we may ask for your Firebase Analytics App Instance ID (we’ll provide instructions if needed).
• EEA/UK users may have rights to access, rectification, deletion, portability, and to object/restrict processing.

Children

The game is intended for users aged 13+ and is not directed to children under 13.

Security

We use industry-standard measures (e.g., HTTPS) to protect data in transit and limit access to operational needs.

Changes

We may update this Policy from time to time. We’ll update the “Last updated” date above and, where appropriate, notify you in-app.